The Republican scenario to knock off Sen. Mary Landrieu in 2014 had a dream week, closing with affirmation of a strong candidate with the promise of undivided attention in the quest with her receiving more bad polling news.
Yesterday, Rep. Bill Cassidy
formally announced his intentions to contest the seat, perhaps coordinated with
Rep. John Fleming who, after
letting the Cassidy announcement get covered for a day, then offered his
declination. Fleming would have been a competitive candidate but faced a significant
disadvantage compared to Cassidy: many fewer dollars currently in the bank with
the need to raise a ton of them.
While Fleming is the wealthiest member of the state’s congressional
delegation – even including Landrieu – past elections show she will move
mountains to spend to stay in office. For the two-year election cycle ending in
her reelection 2008, she outspent her main opponent $10.144 million to $4.795
million and in the cycle ending in 2002 she outspent her main opponent $7.540
million to $3.721 million. Having the ability to bludgeon the opposition, which
reflects both her fundraising prowess and the relative weakness of the other
candidates, has been key to her narrow wins.