The Bossier Parish School District, that powerhouse of public relations, splashes its motto “Win the Day” around, while it really needs to pursue students showing up that day, before being in a position to win it.
The BPSD regularly pumps out whatever good news the district can scrounge during Board meetings and through web videos as part of its “On the Record” series in addition to news releases, such as its deserved seventh best improvement in early grade reading proficiency among the state’s 69 districts. But noticeably absent from any publicity, not even issuing a measly media release for perhaps understandable reasons, were a couple of items celebrated across the rest of the state, if not next door.
One was the annual disappointment in National Merit Scholar semifinalists, announced earlier this month, which at least had the consolation of the district doubling up on the one honoree from last year, which also doubled up on how many that the parish’s only private school produced. That sterling scholar from a student body of about five percent in size of the 1,452 BPSD high school seniors was part of a class that averaged 28 on the ACT standardized exam, compared to the 19 scored by BPSD seniors, below the national average of 19.4 but above the state average of 18.2.