Bossier City’s long history of trying to count coup on Shreveport for once might serve it well, with an opportunity presenting itself through a blunder by the latter.
For decades, Bossier City leaders have burdened themselves with a psychological inferiority complex relating to their larger and better-known (and, to many outsiders, with a more easily-pronounceable name) neighbor across the Red River. Feeling overshadowed, they have pursued policies attempting to make their city stand out from, if not look better than, Shreveport.
Usually, it has led to undesirable consequences. Leaders chafed when no comprehensive hospital located in Bossier City, so they decided to build the government-run Bossier Medical Center. That worked out until it became apparent that Willis-Knighton Systems would come to town with an initial offer allegedly for $42 million to buy BMC, whereupon egos kicked in and city leaders refused it. WKS then built its own, drove BMC numbers steeply into the red, and in a short time the city had a fire sale of the facility, which no longer operates, for $18 million. (Two city councilors from that era, no party Jeff Darby and Democrat Bubba Williams, still serve on the Council.)