You don’t have to be a reader of this space to know that Landrieu is in trouble, continuing to post polling metrics with which, absent some unanticipated major large error by the prime opposition, seldom if ever an incumbent Senator has won. Maginnis dances around that fact – trotting out one poll that shows her in a toss-up while ignoring another theoretically in terms of its administration more favorable to her that shows her slipping behind outside the margin of error for likely voters – and then writes off her decline in poll numbers over the last many months not as a function of the internal contradictions of the Patient Protection and Affordable Care Act (“Obamacare,” for which she was the decisive vote) becoming ever more visible, or of making unforced errors (such as backing controversial Pres. Barack Obama nominees), or of her inability to find any issue where she can distinguish herself from her major competitor Rep. Bill Cassidy (in part because Obama keeps negating her narrative), but as a function of the interest group Americans for Prosperity’s campaign highlighting for the most part her key role in and full-throated defense of passing Obamacare.
There’s truth to that only insofar, as anyone who studies political campaigns and/or works in them, as there is truth in the advertising campaign itself. And that’s why it’s been effective: people know Landrieu was the reason both the state and country got inflicted with Obamacare and they know (with some ads using a clip of her saying this in the Senate) she said it would let people keep health plans they liked when in reality they could not. And because this truth does not change, in a state whose population loathes Obamacare, it’s going to continue to hurt her.