Recently the invaluable The Hayride’s editor Scott McKay published
some musings about next year’s governor’s election. In it, he admitted that he suffered
disturbed sleep over the possibility that an outsider non-conservative candidate
could win that contest.
He sketched a scenario where somebody not ideologically
conservative like wealthy businessman Jim Bernhard – in the past rumored as a
candidate for statewide office and who briefly fronted Louisiana’s Democrats –
would get in the contest as an independent, use a theme of government dysfunction
(part a consequence of the state’s populist history and political culture, part
a reflection of events over the past three years where Democrat Gov. John
Bel Edwards has insisted on continuing this despite electoral and societal
trends heading in the opposite direction) and declare himself the antithesis to
that, dump a lot of money in the race, and find a way to win, acing out a
conservative.
To buttress the claim, he argues that past underdogs of the likes of former Govs. Dave Treen, Buddy Roemer, Mike Foster, Kathleen Blanco (a sketchy choice, as she lead in almost every poll taken of the race), and current Gov. Edwards managed to win. Additionally, he could have thrown in former Govs. Edwin Edwards and Robert Kennon, at the very least.
Whereupon the argument falls apart. Because every
name on this list had some, if not extensive, political experience in elective
office. Some had groomed themselves for the office many years in advance of
running. The unknown candidate in McKay’s scenario would have none of that,
which is crucial to win Louisiana’s top spot. It takes years of building
relationships to deliver that, best done through holding some office You’d have
to go all the way back to the disgraced former Gov. Dick
Leche to find someone with no elective experience taking the top prize – and
he had the whole Long machine behind him to do it.
There’s no machine now to do that, but perhaps
that’s Scott’s point. These days, an outsider with the means to self-finance a campaign
– think Pres. Donald Trump – has the environment to build a successful campaign
from scratch without needing the supports of the past, because the existing
system has become discredited enough along with those other supports to have
people detach from them.
It’s a plausible assertion – except that Louisiana’s
electoral environment differs from the country as a whole. As proof, note that
just a dozen years ago the exact scenario arose in the 2007 contest, when
businessman John Georges ran. (Georges now is the owner of the Baton Rouge Advocate, where I am a
Sunday opinion columnist.)
Facing eventual winner former Gov. Bobby
Jindal (who, with no elective experience although with plenty in state
government and making explicit appeals as a conservative outsider, made the runoff
against Blanco in 2003) as well as two Democrat elected officials (one having switched
from the Republicans), Georges ran as someone who would make government work better, even signing on to the agenda of Blueprint Louisiana, today a largely
moribund special interest group advocating state government reformation into working
more efficiently with less politics. He poured in $7 million
of his own money – and got a whopping 14 percent of the vote.
He could have spent $20 million of his own money
in today’s dollars and barely would have finished any differently – at a level
insufficient in 2019 to deny a conservative Republican the runoff even with two
major such candidates in the race (and in fact this kind of candidate would
steal a significant portion of votes from John Bel Edwards as a number of
Democrats would consider the incumbent’s cause hopeless.) Simply, Louisiana’s personalistic
political culture, particularly insofar as state contests go, hasn’t become unmoored
so much from 2007 that we should expect a different outcome from the previous
model.
So, my advice if you worry about this chain of
events: rest easy. If Republicans field just one strong, scandal-free
conservative, they win regardless of what any outsider does.
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